Pernod Ricard Swiss
Verschenk doch mal nen Mule
Für ihren schweizer Kunden Coop benötigte Pernod Ricard eine individuelle Geschenkbox für das Kultgetränk «Moscow-Mule». Die Verpackung rund um eine Flasche ABSOLUT Vodka und einen stylischen Edelstahlbecher sollte ein echter Hingucker sein — authentisch, edel und wertig!
Dafür haben wir die Hintergrundgeschichte des «Moscow Mule» zum zentralen Thema der illustrierten Verpackung gemacht: Hollywood, eine Bar in den 40er-Jahren, authentische Fahrzeuge vor der Architektur der Epoche und originelle Typografie.
ABSOLUT Vodka – absolut stilecht designed und absolut geschenktauglich!
Die Story
One day, the director of a vodka distilery
was visiting a friend who owned a pub on hollywoods sunset strip.
He complained that he couldn\'t sell his vodka.
The pup owner lamented he couldn\'t sell his ginger beer.
And a third person joined in:
She had metal mugs that nobody wanted.
So they had an idea:
They mixed vodka and ginger beer together with a dash of limejuice
and served it in metal mugs,
which were imprinted with a kicking mule.
was visiting a friend who owned a pub on hollywoods sunset strip.
He complained that he couldn\'t sell his vodka.
The pup owner lamented he couldn\'t sell his ginger beer.
And a third person joined in:
She had metal mugs that nobody wanted.
So they had an idea:
They mixed vodka and ginger beer together with a dash of limejuice
and served it in metal mugs,
which were imprinted with a kicking mule.
Leistungsumfang
- Strategische Beratung
- Projektleitung
- Konzeption und Layout
- Gesamtgestaltung
- Grafik-Design
- Illustration
- Texterstellung
- Bildbearbeitung / Composing
- Reinzeichnung und Druckabwicklung