Inquire now personally:
Hubertus von Kolkow
+49 731 140 36 - 10
h.vkolkow@agentur-halma.de
Foodservice marketing by HALMA for strong brands in the out-of-home market
The out-of-home market places unique demands on the communication of food brands. Decision-makers in the restaurant, hotel, and catering industries make purchasing decisions based on different criteria than end consumers. HALMA develops foodservice marketing strategies that reach and convince precisely these target groups.
A strong food brand doesn't happen by chance.
As a specialized agency, we understand the mechanisms of the B2B food market. We know which arguments resonate with chefs and how buyers in the catering industry want to be approached. This industry knowledge is incorporated into every campaign. Our work for clients like Hilcona Foodservice and Unilever Food Solutions demonstrates our ability to communicate complex product portfolios clearly and effectively.
Increase your brand's visibility through strategic foodservice marketing
Visibility in the foodservice market doesn't happen by chance. Trade publications, industry portals, trade fairs, and digital channels all work together. We develop content strategies that position your brand where decision-makers are looking for solutions. Recipe ideas for commercial kitchens, application videos, and expert articles position you as a competent partner.
Foodservice marketing at HALMA combines traditional advertising materials with digital formats. We supplement print materials for your sales force with digital sales tools. Social media campaigns target younger chefs and restaurateurs. This integrated approach ensures maximum reach within your target audience.
From product conception to campaign, all services from a single source
A successful market presence in the foodservice industry requires coordinated measures. Packaging, website, sales materials, and social media must convey a consistent message. At HALMA, strategy, creation, and production work together under one roof.
These performance modules form the foundation for your foodservice marketing:
| Offering | Description | Typical use |
|---|---|---|
| brand development | Name, logo, corporate design | Product launch, relaunch |
| Packaging design | Containers for bulk consumers | Product range expansion |
| Campaign concept | Cross-media activation | Seasonal promotions |
| Content production | Recipes, application tips | Ongoing communication |
| Website and Digital | B2B portals, catalogs | digital presence |
We combine these modules depending on the project scope. For a product launch, we recommend the complete package, while established brands often commission specific individual components.
Experienced experts with in-depth industry knowledge in the food sector
The food industry demands specialized knowledge. Legal labeling requirements, trends like plant-based or clean label products, and the specific characteristics of the retail sector all require experience. Our team has worked for renowned food manufacturers for years and has gained extensive industry experience through numerous projects.
For Salomon FoodWorld, we developed product concepts like Burger Unlimited and launched their plant-based line, Green Heroes. Trentino Feinkost received a packaging design that conveys Italian culinary culture. These projects demonstrate our breadth of expertise, ranging from convenience foods and delicatessen items to classic foodservice. With over 40 employees, we offer the capacity for projects of any size.
Personal consultation for every strong brand
and those who want to become one.
Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
Schedule a consultation appointment now and discuss your project
Are you planning a product launch in the foodservice sector or looking to reposition an existing brand? We look forward to discussing your needs. In an initial consultation, we'll clarify your goals, timeframe, and budget. Following this, you'll receive a customized foodservice marketing concept.
Call us at +49 731 140 36 0 or send an email to info@agentur-halma.de . Our team in Ulm is available for projects throughout Germany and beyond. Let's work together to strengthen your brand in the out-of-home market.
Inquire now:
We can do all of that for you!
Brand appeal
One team – one idea – one strategy. Our goal: the lasting success of your brand. Through strategic communication, we holistically strengthen your brand identity and increase your visibility. With strong names, concise slogans, creative logos, and individual design, we provide you with the right corporate design alongside the right strategy.
Focus through print
Emotional and high-quality: Print touches people and has a lasting impact. With more than just a keen eye for typography, image editing, and illustration, we design your brochures, magazines, catalogs, books, advertisements, posters, flyers, mailings, and anything else that can be printed and finished.
Magic with technology
Long live individuality – especially when we make it a responsive experience! Whether web development, content management, shop systems, digital publishing, newsletters, or custom applications – we don't offer pre-made websites or modular solutions. With us, your wishes define the result and the experience.
Movement in the game
We bring your message to life: Lights, camera, action! From the initial storyboard, through emotional sound and cool effects, to the final cut, we handle everything that satisfies your users' need for information and entertainment. The result: films and animations that are not only animated, but also moving.
Relevance for everyone
Inform, advise, entertain: Whether comprehensive content strategy, storytelling or individual content for print and online media – we offer your target group the decisive informative added value and place it in the right context.
Form with function
Functionality, feel, emotional appeal: these are compelling factors when it comes to your product's packaging, a unique idea for your product launch, or a creative mailing. We create packaging in all shapes and sizes using innovative techniques. Because everyone knows: first impressions count!
Lights out, spotlight on
Your perfect presentation is important to us, which is why we put you and your event in the best light. From complete exhibition stands or all-inclusive packages for your event to LED banners, digital steles, displays, customized wayfinding and orientation systems, or even individual event materials.
Likes, Likes & Liiiikes
Instagram, Twitter, Facebook, YouTube and Co.: taking into account their individual strengths, we'll make your social media channels shine with the right strategy, a catchy message or a cool animation.