Gourmet food with elegant design

We expanded Francesco Paternoster 's basic design—comprising the wordmark, typeface, and color scheme— with a stylistically matching series of food icons, creating a flexible and consistent visual identity. In addition to business cards and letterhead, we used this design to enhance notepads, vouchers, flyers, stickers, stamps, and shopping bags. However, the most striking element for all Ulm residents will likely be the window display of the shop located near the cathedral. With its minimalist red-and-white look and charming Italian sayings, Cicorella Alimentari is bringing a breath of fresh air to Ulm's delicatessen scene.