To melt away

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More customer happiness – more benefit! When great taste meets unique creations, eating ice cream becomes a personal experience. This leaves a lasting impression and spreads by word of mouth. A surefire success, so to speak. For these special moments, Dawn Foods has been offering a diverse range of ice creams for years – everything needed to create ice cream creations with personality from bases, pastes, variegati, toppings, and inspiration. It's high time to develop an equally effective concept that provides comprehensive information to ice cream parlors and other ice cream vendors.

More about the project

Customer
Dawn Foods

Industry
Food

Offering
Branding
Print
Content

With the concept "Your Ice Cream with Character," we developed various communication materials that revolve around individuality and personality. Dawn Foods' comprehensive product range offers a multitude of combination possibilities for an experience that is sure to delight guests. From classic, creative, or unusual ice cream creations to the perfect pastries.
The materials are also individually combined: A 6-page folder provides comprehensive information on the product range and concept, while individually inserted topic folders deliver tailored information for different customer groups and needs. Whether it's product application and customization, diverse recipes and presentations, or suggestions for combining ice cream and pastries – this needs-based approach makes application very easy and ensures successful individual ice cream creation.