Advertising that makes sense

For the JatzLove Festival 2018 in Davos, high in the Swiss Alps, we designed four unique posters to support the product launch and world premiere of "Absolut Extrakt." The series of designs—with its distinctive look tailored to the product—glows in the dark in ABSOLUT Extrakt's signature green campaign color. A real eye-catcher at the exclusive party in the Jatzhütte, to which we sent two of our employees wearing custom Extrakt shirts.