Natural Flavor mixes with ABSOLUT VODKA

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Fresh and delicately sparkling drinks made from natural ingredients, without the hassle of mixing and shaking. That's the idea behind the new trendy drink "ABSOLUT Mixt," which was recently launched in the Swiss market. Pernod Ricard Swiss commissioned us to handle the comprehensive sales activation for their first ready-to-drink product.

More about the project

Customer
Pernod Ricard Swiss

Industry
Trade
Food

Offering
Print
Motion
Social Media

Partners
Sound Circle Music

Based on the global campaign, we created an audio spot for Spotify and a video spot for YouTube, Instagram, and Snapchat. To make ABSOLUT Mixt audible, we collaborated with the Neu-Ulm-based studio Sound Circle Music to develop a rhythmic soundscape using various noises from the ingredients and their preparation. This soundscape was visualized using an animated key visual, resulting in a 15-second video spot. ABSOLUT Mixt also received support through a package of posters, various advertisements, sidewalk signs, refrigerator decals, a beach flag, a beanbag chair, and a sail. All of this was done according to the EAV guidelines specified for the Swiss market. Of course!