Time to #BeDifferent

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Doing things differently, being different: With its Burger Offensive 2.0, SALOMON FoodWorld® is launching six products to differentiate itself in the saturated burger market and demonstrate how to be different. The #BeDifferent concept, developed for the product launch, represents the art of creating good burgers and always having the right and relevant offering at the right time. The burger as an individual work of art – each burger unique. #BeDifferent as the artist's signature.

More about the project

Customer
Salomon FoodWorld® GmbH

Industry
Food

Offering
Branding
Print
Content

Partners
Hartmut Seehuber
Eberl Print
Mazzini

Visually, the concept thrives on creative ideas and an artistic look. The striking burger motif ensures cross-media recognition for the campaign, and the individual key visuals illustrate the USPs of the new products, each supported by its own distinct design. This was achieved using in-house created compositions and custom illustrations – the elaborate food photography was produced in the usual perfect collaboration with Hartmut Seehuber.

The #BeDifferent brochures demonstrate how to not only implement this uniqueness in a spectacular way in terms of content and visuals, but also how to transfer the holistic concept idea into the production process: 25.500 copies – every (!) cover is unique, all brochures are consecutively numbered.

Technically feasible thanks to HP Mosaic technology, digitally printed and finished with a glossy, partial UV varnish – a real eye-catcher. Many thanks to the team at Eberl Print , who once again provided us with innovative, competent, and incredibly patient support during testing and implementation, and who shared our courage to be different and try something new. Fantastic work – we love every single copy!