A different kind of trade fair!

Share this post on:

In 2019, everything at SALOMON FoodWorld® revolved around the motto #BeDifferent. The concept developed by HALMA for their new burger offensive, which we had already showcased in an impressive innovation brochure , was then consistently applied to their trade fair appearance at the international food trade fair Internorga.

Through its artistic approach, SALOMON FoodWorld® elevates the "burger" product segment to a new level, marketing food as an experience and a statement. The concept and style are as unique as the differentiation required by the burger industry in the food service sector.

More about the project

Customer
Salomon FoodWorld® GmbH

Industry
Food

Offering
Branding
Motion
Event

Partners
Fairstaff Exhibitions

Consistent application of the #BeDifferent concept to the trade fair booth : A calm, dark environment creates space and contrast for colorful #BeDifferent elements, conveying the concept of difference within a standardized setting. At the same time, the look aligns with the brand's visual identity, surprising and differentiating the exhibit. A particular booth highlight: a gallery of the developed product key visuals – each burger a work of art!

In collaboration with the trade fair service provider Fairstaff, we developed the complete design. In addition to the stand concept, we provided promotional materials such as slide displays, roll-up banners, digital kiosks, and much more. We also created numerous graphics and several image and application videos, which were presented on various screens above the cooking island and in the lounge area. We also delivered engaging content for the innovative smarttables used by SALOMON FoodWorld® employees. Anyone offering food that's simply different needs a platform that's simply different. #BeDifferent!