Bad Weather – Good Business

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Back in the summer, our client SALOMON FoodWorld® actively supported the restaurant industry in its "restart." Their interactive PDF, tailored to the COVID-19 situation, provided inspiration, tips, and product solutions for the uncertain period following the lockdown. But as we all know, autumn follows summer – this time with particular challenges: The loss of outdoor dining and the ongoing restrictions on indoor dining presented the industry with new hurdles. This was reason enough for renewed support for the restaurant sector – regardless of the current uncertainties regarding further restrictions or even closures.

With great dedication and a tight schedule, we developed "Bad Weather – Good Business" with SALOMON FoodWorld®. This 9-page guide provides an overview of outdoor dining, indoor dining, and takeaway services, offering creative ideas and inspiration for a successful autumn and winter season. It also highlights the Future Initiative Gastro – a network of foodservice industry partners that offers restaurateurs further support, knowledge, solutions, and financial assistance.

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