Craftsmanship? It sells like hotcakes!

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Savory, warm snacks are increasingly in demand. Furthermore, consumers are rediscovering traditional values: fresh, locally sourced products are in vogue. Tradition and craftsmanship are once again highly valued. Bakeries, in particular, need new approaches to meet the growing competitive pressure.
Here it sets SALOMON FoodWorld® an, develops an all-inclusive package for individual snacks and baked goods, formulates success hypotheses and delivers the solution for successful implementation.

More about the project

Customer
Salomon FoodWorld® GmbH

Industry
Food

Offering
Print
Content

Partners
Hartmut Seehuber
Mazzini

Credibility is the best ingredient. That's why the concept developed with SALOMON FoodWorld® relies on the expertise of professionals and brings the renowned baking experts "Wildbakers" on board. Master bakers Jörg Schmid and Johannes Hirth (bread sommelier and German champion) are more than just testimonials; as insiders of the target group, they deliver original and innovative recipe ideas – guaranteed to be feasible! The partnership between SALOMON FoodWorld® and Wildbakers thus offers a professional, immediate solution: high-quality products for the food service industry combined with baking recipes developed specifically for the target group. On top of that, you get sample calculations, tips and tricks, and even suitable packaging.

The result is a perfectly tailored concept and a 28-page recipe booklet for the growing "snacking" market. In addition to developing the concept and content, we also created something visually fresh: Contrasting design elements—conveying the tradition of craftsmanship without appearing outdated—alternate with appealing food photography that simultaneously facilitates easy recipe implementation. Let's get started!

Salomon Foodworld GmbH Bakery Concept Craft Snacks New Building (1)

Salomon Foodworld GmbH Bakery Concept Handcrafted Snacks New Ge

Tradition meets contemporary spirit

Salomon Foodworld GmbH Bakery Concept Craft Snacks New Ge (3)

Salomon Foodworld GmbH Bakery Concept Craft Snacks New Ge (4)

The perfectly tailored concept for serving the growing “snacking” market relies on collaboration with excellent baking experts through the “Wildbakers”.