Welcome to the club

With the "Sandwich Club" concept, a year-round content strategy, and a variety of profitable services, we developed the all-in-one solution for every sandwich assortment. Through various communication channels, the Sandwich Club offers its members—the customers—a forum and solutions for all their needs and requirements: from expert training at exclusive events, to a constant stream of new recipe inspiration based on fundamental consumer needs, contemporary products with sustainable Swiss ingredients, and the "Sandwichbox" online tool and inventory management system. These and other exclusive extras for the production and sale of sandwiches transform customers into sandwich experts with Unilever Food Solutions.

The developed branding, consisting of a campaign logo, fixed design elements and a consistent visual language for numerous food photographs, formed the basis for the implementation of a recipe folder, a digital selling story and various advertising materials to support the operators in outbound sales.

The linchpin of the promotion was a strong online platform, equipped with comprehensive content about sandwiches and digital support, which was placed on the Unilever Food Solutions website. Relevant content was created to support customers from planning and preparation to sales. Storyboards for various application videos, social media materials, and the Sandwichbox – professional equipment for inventory management, recipes, and labeling – were also part of the comprehensive promotion.

With the expanded concept "Sandwich and more," two further waves of fresh, trendy, and creative inspiration will follow each quarter. New content will fill the digital channels in a seasonal context, while a teaser flyer and recipe booklet will round out the offerings, which include seasonal sandwich recipes, crisp salads, delicious soups, and hot and cold teas.