Easy menu, easy going

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ProfiTable – the name says it all. It gives restaurateurs more flexibility in their company restaurants. Through specially developed recipes for appetizers, main courses, and desserts that fit all requirements, even in times of unpredictability. Featuring surprisingly creative dishes that belie their low production costs and minimal ingredient usage – truly profitable.

The pandemic hit the restaurant industry particularly hard, leading to heightened price sensitivity across the board. With its tailored "ProfiTable" concept, Unilever Food Solutions helps restaurateurs keep costs down and boost revenue. The formula is simple: affordable, always-available main ingredients + diverse recipes that can be adapted to include plant-based options (naturally suitable for takeaway) + quick and easy preparation – even by untrained staff and with fluctuating customer numbers. This not only optimizes flexibility and planning but also promotes sustainable food waste reduction.

The development of the name "ProfiTable" transformed an idea into a comprehensive concept. In addition to strategic consulting, HALMA handled the content and visual development, including text creation, a consistent visual language, and concept ideas for recipe photography, as well as photo briefings and shoots. The result is an interactive digital brochure and a landing page that provide restaurateurs with valuable tips and readily understandable solutions. Furthermore, newsletters, social media, and retail and online shop promotions featuring suitable products offer additional incentives to give their restaurants a new boost with ProfiTable.

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