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Hubertus von Kolkow
+49 731 140 36 - 10
h.vkolkow@agentur-halma.de

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Can you bottle music? Absolutely! Take Anomal wine from the Braunewell winery in Essenheim, add a generous dash of exclusive sounds from DJs Santé and Re.You, and wrap it all in exquisite design by HALMA. That's how the rosé wine "Sanrey" came about, where sound and grape merge in a truly unique way, taking Sanrey buyers on a journey of music and wine.
Customer
Anomaly Wine
Industry
Food
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Anomal – Logo design and wine labels
"Take it with you" is meant quite literally. The QR code on the wine label leads to an exclusive website where you can watch the music video filmed at the winery and download the music track. (Quick tip: Buy six more bottles and get the whole album!)
But let's turn to the label design of this extraordinary collaborative project. Here, the vineyard's location and GPS coordinates mark the starting point of this journey – the name "Sanrey Rosé" visibly dances along. And so, a combination of music, wine, and design creates an unforgettable experience. Cheers!
Personal consultation for every strong brand
and those who want to become one.
Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
