Oh My Waffle

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Things get hot here when sweets are ordered. Oh My Waffle! is a small , certified organic waffle shop and café in Ulm's city center – a collaboration with Brot und Stühle – that is steadily evolving from a hidden gem to a culinary hotspot in Ulm. Along the way, HALMA has redesigned the logo, which is at least as hot and sweet as its freshly baked waffles themselves.

More about the project

Customer
Bread and Chairs

Industry
Services

Offering
Branding

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Colors, typography, and a distinctive logo form a new, flexible design system. The essential ingredient for a concise brand identity. The logo relaunch introduces the waffle as a friendly mascot, family-friendly yet ultra-modern. With its movable, gesture-capable hands, it's positively inviting. Bold, food-inspired fonts underscore the range of baked goods. Shaped into a circle, the label becomes the new flagship for Ulm's waffle artistry and the epicenter of sweet temptation. Ready to Waffle?

Interested in branding and a brand campaign?

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Hubertus von Kolkow

+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar

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