Oh My Waffle

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The irons get hot here when sweets are ordered. Oh My Waffle! is a small Organic certified waffle shop in Ulm city center – and Coffee-A merger with Brot und Stühle, which is steadily evolving from a hidden gem to a culinary hotspot in Ulm. Along the way, HALMA has reinvented its logo, which is at least as hot and sweet as its freshly baked waffles themselves.

More about the project

Customer
Bread and Chairs

Industry
Services

Offering
Branding

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Colors, typography, and a distinctive logo form a new, flexible design system. The essential ingredient for a concise brand identity. The logo relaunch introduces the waffle as a friendly mascot, family-friendly yet ultra-modern. With its movable, gesture-capable hands, it's positively inviting. Bold, food-inspired fonts underscore the range of baked goods. Shaped into a circle, the label becomes the new flagship for Ulm's waffle artistry and the epicenter of sweet temptation. Ready to Waffle?

Interested in branding and a brand campaign?

Personal consultation for every strong brand
and those who want to become one.

Hubertus von Kolkow

+49 731 140 36 - 10 | h.vkolkow@agentur-halma.de | » View the calendar

Kaos Agency Hubertus Cta

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