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Window and door manufacturer Gugelfuss is helping thrifty consumers do good – and simultaneously strengthening its market position. Sounds like a good idea. Since energy has become a major cost driver, replacing the heating system seems like an obvious solution. After all, that's how the media portrays it. But that's far from the truth: When it comes to sensible energy-efficient renovations, replacing old windows is the first step and the best way to achieve immediate cost savings. Gugelfuss knows this and commissioned us to develop a campaign to raise awareness of precisely this point.

More about the project

Customer
Gugelfuss

Industry
Construction industry
Technology

Offering
Branding
Print
Digital
Content

The result is a powerful message that picks up where most people's knowledge ends and where their frustration with "those in power" is greatest. Supported by an exaggerated image – courtesy of AI. It's striking, peculiar, and highly effective!

To ensure effectiveness, we're implementing a multi-modal campaign: programmatic display ads and addressable TV, social media, and traditional print ads in relevant trade magazines. The goal: to generate consultations and/or quote requests. For example, via a landing page that explains the benefits and potential savings of replacing windows – featuring an energy savings calculator, information on government subsidies, and an unbeatable discount from Gugelfuss itself. Those who are savvy will choose new windows from Gugelfuss now.