Air, Water, Earth & Fire

"Where our business is, is what our business is": Powerful outdoor imagery conveys what the outdoor theme means to Messe Friedrichshafen, but also what makes it unique. The location and the team embody and live what the entire industry lives for. "The outdoor effect"—it's what connects the community. And it becomes the central focus of the entire presentation, a fundamental emotion. Outdoor spirit and atmosphere—air, water, earth, and fire. These four elements are the epitome of free and untamed nature. As a conceptual thread, they guide the application, representing the Lake Constance region (comprising four countries), the natural environment of the location, and the fiery passion of Messe Friedrichshafen and its entire community.

Under the project name "Outdoor+", the online presentation welcomes the viewer and immediately conveys the described emotions in the form of an image video produced in cooperation with Cinematicz. The scrollable one-pager then guides the user playfully and intuitively through all relevant topics, systematically presenting information on vision, financing, program design, communication, sustainability, accommodation options, and travel arrangements.

The visual basis is the specially developed logo and corporate identity of "Outdoor+", while the content is based on a comprehensive strategy and concept. Numerous illustrations and icons for the various thematic areas were also created, along with an animated video about travel and accommodation options.

Unfortunately, a different location was chosen for the outdoor trade fair. Nevertheless, we are confident that our application made a strong impression!