Part of the whole

Share this post on:

Mosaik is a place for everyone, regardless of nationality, age, or needs. This vibrant diversity of people gives rise to a wide range of events, encounters, and perspectives. A unique character emerges from this multifaceted nature. Everyone can be part of the community and actively participate in shaping it. This message is also reflected in the slogan "We love people."

More about the project

Customer
Ulm Mosaic

Industry
Services
Culture

Offering
Branding

We combined all of this in the concept for the new corporate design commissioned by Mosaik. Besides developing a new logo, this also included creating a consistent and authentic visual language, as well as defining fonts, colors, and design elements. We implemented the new corporate design in the creation of business cards, letterhead, and poster templates.

The visual focus of the new corporate design is the "mosaic tile." Everyone can take on the role of this mosaic tile and "complete" the community with their individual contribution. Therefore, the Mosaik logo also includes a space for this tile, because every individual is part of the "greater whole." Additionally, the mosaic tile is used as a large-scale design element, showcasing the new primary color and thus giving Mosaik's media a unified look.

In the Corporate Design Manual, we provide the appropriate guideline, which ensures clear brand recognition but still offers freedom in application.