Burger Facts: Theory and Practice

The goal of the videos was to generate branded content, which in the assorter The videos should be placed on as many video platforms and websites with editorially curated video content as possible. They should also create new incentives on the SALOMON FoodWorld® website and increase visitor dwell time. To achieve this, the topic of "cooking and building burgers" had to be differentiated from the numerous similar food videos on the web and its relevance to the target audience had to be carefully considered. In addition to background information and facts about burgers, the video should enable customers to prepare the perfect burger.

And the added value for our customer? A forward-looking concept!
To leverage expensively produced content as broadly and successfully as possible across various communication channels, channel-specific requirements and conditions, as well as specific user needs, must be considered. The idea: a complete film comprised of flexibly combinable, individually functional film modules. This allows SALOMON FoodWorld® to adapt and differentiate content for different target groups on a channel-specific basis, integrate the films as video advertising, and place them on specific topics, for example, in conjunction with editorial coverage.

From the initial idea, through storyboards, organization and monitoring of the shoot, to complete post-production including animation and sound design – all inclusive by HALMA.