4x4 Burger

A great project for HALMA, where we aimed to create a distinctive and attractive packaging design that would establish SALOMON FoodWorld® as a brand and, with its high visibility in the freezer aisle, significantly contribute to the products' sales success. The prominent use of red ensures strong brand recognition and a striking visual impact. The comprehensive content is clearly structured and easily understandable for customers, with key information highlighted and highly visible. We also developed a visual concept, recipes, and a photo brief for showcasing the burgers – both as the base product and as an inspiring serving suggestion. A particular challenge was incorporating multiple languages ​​and adapting the layout to the different sizes and aspect ratios of the individual patties and packaging while maintaining a consistent look. And there you have it!