Heroes for heroes – new products for the professional kitchen!

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Everything's going smoothly: The plant-based revolution is in full swing, in the kitchen, on the plate – and in the expectations of guests. But delighting meat lovers, flexitarians, vegetarians, and vegans alike doesn't have to be a gastronomic challenge. For the desire for more sustainability, variety, and flexibility, there's now a simple solution: "Green Heroes" – plant-based twins of popular meat bestsellers. Exclusively developed and available for foodservice. The best part: Guests choose individually, but the handling remains the same – without any changes in the kitchen. So, in the future, the standard question about the desired doneness will only come after the protein choice. But not every guest wants a veggie experience that resembles meat. That's why the new "Green Oat Burger" offers a fresh alternative for vegetable lovers.

Plant Position: For the launch of "Green Heroes" and other products, HALMA supported SALOMON FoodWorld® in the strategic positioning of the new product line within their overall assortment and handled the complete brand development and positioning. "Green Heroes"—the unique concept where popular, high-selling meat products come to life in a green way. Refreshingly unconventional, without the typical "green veggie" look. So that the chef remains a hunter and becomes a collector of compliments. A brand that's fun, even for meat lovers. And HALMA even more so: from the implementation of the product concept, photo shoot, new product brochure, print and online campaigns, right through to the product line guidelines.

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