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Hubertus von Kolkow
+49 731 140 36 - 10
h.vkolkow@agentur-halma.de

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Everything's going smoothly: The plant-based revolution is in full swing, in the kitchen, on the plate – and in the expectations of guests. But delighting meat lovers, flexitarians, vegetarians, and vegans alike doesn't have to be a gastronomic challenge. For the desire for more sustainability, variety, and flexibility, there's now a simple solution: "Green Heroes" – plant-based twins of popular meat bestsellers. Exclusively developed and available for foodservice. The best part: Guests choose individually, but the handling remains the same – without any changes in the kitchen. So, in the future, the standard question about the desired doneness will only come after the protein choice. But not every guest wants a veggie experience that resembles meat. That's why the new "Green Oat Burger" offers a fresh alternative for vegetable lovers.
Customer
Salomon FoodWorld® GmbH
Industry
Food
Offering
Branding
Print
Content
Partners
Daniel Esswein
Mazzini
Barbara Lang
Eberl & Koesel
Similar projects
Salomon FoodWorld® – Urban Taste – Product concept and new product brochure
Salomon FoodWorld® – #BeDifferent – Internorga 2019 trade fair stand
Salomon FoodWorld® – #BeDifferent – Product concept and new product brochure
Plant Position: For the launch of "Green Heroes" and other products, HALMA supported SALOMON FoodWorld® in the strategic positioning of the new product line within their overall assortment and handled the complete brand development and positioning. "Green Heroes"—the unique concept where popular, high-selling meat products come to life in a green way. Refreshingly unconventional, without the typical "green veggie" look. So that the chef remains a hunter and becomes a collector of compliments. A brand that's fun, even for meat lovers. And HALMA even more so: from the implementation of the product concept, photo shoot, new product brochure, print and online campaigns, right through to the product line guidelines.
Personal consultation for every strong brand
and those who want to become one.
Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
