Salomon Green – clear stance, strong presence

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Vegetarian and vegan? Yes. But please, no green meadows, flowers, or kitsch. With "Salomon Green," SALOMON FoodWorld® is launching a long-term, comprehensive vegetarian brand that demonstrates what contemporary food innovation can look like in a professional context – clear, cool, and uncompromisingly focused on the food service industry. At its heart are seven new products developed to meet the growing demand for plant-based solutions in foodservice. But it's not just the products themselves that grab attention; their presentation is key: a black-and-white look that deliberately bucks the trend of colorful vegetarian visuals. Typographically striking. Content-focused. All according to the principle: the product takes center stage.

More about the project

Customer
Salomon FoodWorld® GmbH

Industry
Food

Offering
Branding
Print
Digital
Content

Partners
Daniel Esswein
Mazzini
Barbara Lang

Salomon Green – the new veggie roof for the foodservice industry
HALMA developed the name "Salomon Green" as a flexible, future-oriented platform that seamlessly integrates into the existing brand image without competing with the sub-brand Green Heroes. It's a system designed for long-term success, uniting new and existing vegetarian and vegan products under a single brand. This results in greater visibility within the product range and clearer communication.

Clarity beats volume.
Instead of getting lost in the colorful frenzy of its vegetarian competitors, Salomon Green focuses on graphic reduction, consistent black and white, and a design that puts the message front and center: This isn't about frills on the label, but about solutions on the plate. HALMA supported the launch by developing the name, concept, and visual framework – implemented in an eye-catching new product brochure. A presentation that doesn't shout, but convinces. One that isn't trendy, but defines the brand. And one that connects precisely where plant-based expertise is needed: in professional kitchens.