Center of the plate. Bullseye.

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When it comes to the perfect middle ground, Salomon FoodWorld® simply knows how it's done – and tastes great. As a true industry expert, the company has been satisfying diners for decades, and enriching them with experience, passion, and a keen sense of what guests really want. This is precisely what the first brochure in the new corporate design aims to showcase – a 48-page statement of brand strength that proves: Salomon doesn't just deliver products, but a philosophy – whether golden-brown breaded or succulently seasoned. Schnitzel? Yes. Ground beef? Absolutely. But above all: a genuine understanding of what defines the middle ground of today's plate – a space between tradition, trends, and the edge of the plate.

More about the project

Customer
Salomon FoodWorld® GmbH

Industry
Food

Offering
Branding
Print
Digital
Content

Partners
Barbara Lang

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Salomon FoodWorld® – Burger Compendium

Our role: everything but a side dish. From concept and layout to text, implementation, and final serving suggestion. Goal: to convey information visually, substantively, and emotionally. The result is a brochure that reads like a menu and functions like a brand statement. With strong headlines, authentic food presentations, and a narrative that whets the appetite. Thus, a product brochure became a demonstration of expertise.

The new corporate design? That was the framework. We filled it – with life, flavor, and just the right amount of wow. Because anyone who claims that the center of the plate is just a place on the porcelain hasn't read Salomon yet.