Loaded up. Burgers on full blast.

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An innovation brochure. But not the "product, patty, done" kind. The idea behind Salomon FoodWorld®: to not just explain burger trends, stories, and new products – but to present them. In the look and feel of a magazine. With stories, scenes, and plenty of appetite between the pages. More reading material, less product parade. More food culture, less fact graveyard. HALMA has crafted a trendsetting format from this. Dramaturgy instead of flipping through pages. Editorial features instead of bullet points. A road trip through Europe's burger hotspots: Smash evolution, Chicken Reloaded, veggies in Technicolor, and creations swimming in cheese. Inspiration for kitchens that want more than the standard fare between two buns – and for guests who don't just eat burgers, but celebrate them.

More about the project

Customer
Salomon FoodWorld® GmbH

Industry
Food

Offering
Branding
Print
Digital
Content

Partners
Barbara Lang

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Salomon FoodWorld® – Burger Compendium

The mission: to show where the burger is headed. And why Salomon FoodWorld® is exactly where it's going. With new products, clever ideas, and serious food appeal – to not only woke up customers, but also menus. The design is equally dynamic. The new corporate design has been stretched, expanded, and brought up to magazine speed. More stage for the food. More movement in the layout. More space for headlines that don't just whisper, but sizzle. Brand DNA? Clearly recognizable. But with enough room for a presentation that tastes of innovation. Concept, story, text, design, and printing – all done by HALMA.

The result: an innovation brochure in magazine format. With a serious craving for burgers. Or in short: a full load of inspiration. Loaded, indeed.