Newspapers can do more

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Major media companies are emphasizing the strengths of daily newspapers in a joint campaign: Under the campaign motto "Newspapers can do more", we developed a long-term, multi-stage generic campaign for the daily newspaper medium in cooperation with the Südwest Presse , which was rolled out via various channels and distributed to other publishers.

The first campaign series focuses on multimedia and the understanding of newspapers as a journalistic form of news presentation. Newspapers are not just paper. A broad communications package, offering high-quality journalism, addresses all target groups from young to old – both in print and online.

More about the project

Customer
Southwest Press

Industry
Media

Offering
Branding

Partners
Rampant Pictures

The visual concept: One product – various uses. Eye-catching image-in-image motifs depict different media simultaneously, and a campaign series portrays people of different ages in their respective environments. Whether printed or digital – news is not bound to a single medium.

In the next step, the communication will be expanded to include further key benefits for the reader – the multimedia aspect will be continued as a concluding section.