Ulm lives here

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Like a modern residential complex: the new UWS website. We questioned, demolished, tidied up, reconceptualized, redesigned, and implemented. Our biggest question during the construction process: How do we address the diverse target groups of prospective tenants, current tenants, owners, business owners, and, last but not least, potential new employees? From now on, we offer personalized service with maximum user-friendliness on the website. So that UWS can provide its customers and tenants with the best possible support – from the very first click!

More about the project

Customer
Ulm Housing and Settlement Company Ltd.

Industry
Construction industry
Services

Offering
Branding
Digital
Content

Partners
Barbara Lang
Seowerk

The client wanted a complete overhaul. We took this request to heart, and so all areas were completely redesigned and optimized, including restructuring the content and improving navigation. The sitemap was rebuilt, and the basic concept was refined using wireframes. The new website now utilizes a target group logic that guides visitors directly to their individual needs, significantly improving the user journey. The SEO-optimized content also received a complete overhaul, with language tailored to the target audience, which significantly enhances usability. For a thorough keyword analysis, we enlisted the support of Augsburg SEOwerk to ensure that the fine words translate into relevant content.

In the backend, our proprietary content management system "Content-o-mat" handles the administration. In addition to convenient content maintenance for all pages and dynamically generated content (e.g., projects and job postings), several web forms were added, along with real-time content output dependent on service hours, and numerous third-party services and interfaces.

The corporate design was revamped and essentially "digitized" on the front end – with new fonts, optimized colors, and a clear design language. This not only creates a more modern appearance but also reinforces UWS's image as a service-oriented housing company.

The result is a clearly structured website that positions UWS as a contemporary, independent brand and tenant-oriented contact.