The heart of everything delicious

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Direct mail campaign for new customer acquisition (retail) in the scooping sector: With Carte D'Or and Carte D'Or Gelateria, restaurateurs gain an excellent sparring partner when it comes to desserts and a specialist for ice cream to-go. This is underscored by 36 pages – filled with decades of experience and the very best premium ice cream. Whether sorbet, timeless classics like Bourbon vanilla, or seasonal varieties like cinnamon or vegan ice cream – every dessert lover's heart will beat faster.

A minimalist layout, perfectly suited to the product and brand, showcases the ice cream in an exclusive way, while large-format food photographs create a highly appealing visual impact. The mailing's visual highlight: a die-cut ice cream scoop seamlessly connects the mailing folder and the enclosed brochure, and the special gold-tone printing adds an extra touch of premium quality. With a personalized envelope, cover letter, and included notepad, this mailing delivers pure ice cream passion to new customers.

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Hubertus von Kolkow

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