Plantmade Best

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Plantmade – all you can green! The plant-based range from Unilever Food Solutions Plantmade is growing and thriving, has put down strong roots in the market, and knows how to contribute its plant-based expertise to almost every gastronomic topic. No wonder, since the long-term campaign has given Plantmade a significant, creative, and sustainable boost several times a year.

More about the project

Customer
Unilever Food Solutions

Industry
Food

Offering
Branding
Print
Digital
Content
Social Media

Plantmade is highly valued by our client, just as it is by us. We particularly appreciate forward-looking topics. That's why we ask critical questions in advance and continuously optimize. The core question: How can we best support the transformation to plant-based cuisine? With solutions developed specifically for restaurateurs and chefs to optimize and simplify existing processes. With tips and inspiration for the menu. And with valuable support for marketing and sales. Always up-to-date – tailored to constantly changing challenges such as guest needs, staff shortages, and cost and budget pressures. This is how we... Website and Concept folder Plantmade has matured far beyond the level of recipes and products, becoming a comprehensive guide to vegetarian and vegan cuisine. It's perfect for seasonal specials, dishes with a story, festive presentations, or as an inspiration for Veganuary. The robust market demand demonstrates that our efforts are bearing fruit. After all, Plantmade is at least as versatile as meat, just without the meat!

Based on specific occasions and seasons, from the initial idea to the final artwork export: HALMA develops the comprehensive Plantmade approach over several years, regularly implementing the cross-media campaign with printed and digital recipe and theme brochures, advertisements, web banners, social media posts, targeted webshop promotions and gastronomically relevant web content.