Tea is King!

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It's a success! Unilever Food Solutions Switzerland has rediscovered the iconic beverage and, with the help of HALMA, completely repositioned its tea segment, seamlessly integrating it into its website. The Tea Company by Unilever – that's tea experts and their extensive tea know-how. How so? With over 120 years of tea expertise and in-depth foodservice competence, Unilever has already made a name for itself with Lipton. Incidentally, Unilever doesn't just buy tea; it also owns its own farms in Kenya and Tanzania. As a result, the company now produces approximately 300.000 tons of tea, representing 10% of the world's total tea production. As part of its repositioning, The Tea Company is launching two new brands: Pukka and Pure Leaf™ – 100% organic teas of the highest quality. Perfectly aligned with its own ecological and sustainable standards, and ideally suited to the evolving needs of the tea market.

More about the project

Customer
Unilever Food Solutions

Industry
Food

Offering
Content

Partners
Barbara Lang

Being seen and read is the result of strategic foresight and relevant content. Far from simply boiling it! Tea has long since proven itself an absolute all-rounder in the gastronomy sector and is as versatile as almost no other beverage. Health, well-being, enjoyment, and pampering – no matter the season! Tea is more than just a product; it's the stories and the place behind it that matter to guests.

Accordingly, HALMA has developed a perfectly tailored content strategy that informs and creatively inspires restaurateurs, showcasing the untapped potential of this lifestyle beverage. This strategy is implemented year-round: with phased product launches, such as the premium tea brand Pure Leaf™, which focuses on the enjoyment of tea and the tea ceremony; with seasonal and occasion-specific recipes that, in addition to showcasing the art of food pairing, also encourage experimental cooking with tea; and with regular training sessions and staff workshops to ensure that tea is used to great advantage.