Know how the hare works!

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Anyone wanting to become a hunter first has to hit the books. Usually in classrooms, behind books, at the computer. There's a lot to learn for the "Green Abitur" (hunting license). Once the exam is passed and the hunting license obtained, the call of the wild awakens the desire for practical experience. For everyone who wants to expand their practical knowledge and skills before, during, and after their hunting training, "Waidgefährte – the program to support hunting license candidates and young hunters – powered by ZEISS" is just the thing! In the Waidgefährte community, you not only get support from professionals and hunting experts – here you can share the joy of a lived connection with nature with like-minded people.

More about the project

Customer
ZEISS

Industry
Services
Technology

Offering
Branding
Print
Digital
Content
Event
Social Media

Partners
Jan Düfelsiek
Monika Hanfland
Michael Fromme
Sportalm Summit Bliss

When ZEISS described their sophisticated program for supporting young hunters, it was immediately clear: this project was so passionate that we had to turn that passion into a campaign. "Waidgefährte" (Hunting Companion) not only perfectly encapsulates the program's key aspects, but also embodies our client's own spirit. Naturally, we also relied on real hunters for location scouting and team composition for the photoshoot to create an authentic world of hunting, hunting training, and seminars. To launch the support program and kick off the campaign, trade ads, social media, and trade fair participation are getting everyone on board. The program brochure and seminar flyers provide information about the services offered and the benefits for aspiring hunters.

The goal: The Waidgefährte online platform – the central hub for individual, practical support. With exclusive access to high-quality seminars, relevant topics, videos, and audios, specifically for new hunters. Anyone who becomes a member here for free can be sure of one thing: the latest knowledge on how things work in the field.