Customer proximity via a direct detour

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We’ve launched an exciting HALMA package: as a token of appreciation, inspiration, and encouragement for our customers and those who would like to become one! Because showing closeness and connection is possible despite maintaining distance, and it’s especially important. Sometimes it even helps to take a step back. Often, only then do opportunities, paths, and alternatives that lie before us reveal themselves. Then we can try new things and actively shape the future. One realization, however, is confirmed again and again: Even when viewed from a distance, we can only achieve success together. In this spirit – Join the Team!

More about the project

Client
HALMA GmbH & Co. KG

Industry
Media

Services
Branding
Print
Motion
Packaging
Social Media

Because advertising for our own cause is also a community matter for us, we put everything on one card. And since one card wasn’t enough, it quickly turned into a cross-media acquisition campaign. At its core: a double-sided poster. With our visualized team spirit on one side and a detailed description of services on the other. To turn and flip however you like. With the included oak poster rails, it’s definitely an informative eye-catcher and an attractive mailing!  The personalized mail went out to our existing and potential new customers in branded shipping tubes. At the same time, the accompanying online communication launched on social media and our website. And so that personal contact doesn’t fall short, many exciting conversations took place afterwards.