Bullseye. Right in the middle.

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When it comes to good center-of-the-plate options, Salomon FoodWorld® simply knows how it’s done – and how it tastes. As a true industry professional, the company has not only been satisfying hunger for decades but also making people smarter: with experience, passion, and a keen sense of what guests really want. This is exactly what the first folder in the new corporate design was supposed to show – a 48-page piece of brand strength that proves: Salomon doesn’t just deliver products, but attitude – whether golden brown breaded or juicy seasoned. Schnitzel? Yes. Minced meat? Also. But above all: a true understanding of what makes up the center of the plate today – between tradition, trends, and the edge of the plate.

More about the project

Client
Salomon FoodWorld® GmbH

Industry
Food

Service
Branding
Print
Digital
Content

Partner
Barbara Lang

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Our role: everything except the side dish. From concept through layout, copy and execution to the final serving suggestion. The goal: to get knowledge to the point visually, in terms of content and emotionally. The result was a folder that reads like a menu and works like a brand statement. With strong headlines, authentic food staging and a dramaturgy that whets the appetite. That’s how a product brochure became proof of competence.

The new corporate design? Was the frame. We filled it – with life, flavor and just the right amount of wow. Because anyone who claims the center of the plate is just a place on the porcelain hasn’t read Salomon yet.