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Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de
Oh My Waffle
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Things get hot here when sweets are ordered. Oh My Waffle! is a small organic-certified waffle shop in Ulm city center – and café-collaboration with Brot und Stühle, which is steadily evolving from a secret tip to a culinary address in Ulm. On the way there, HALMA reinvented the logo, which is at least as hot and sweet as its freshly baked waffles themselves.
Client
Bread and Chairs
Industry
Services
Service
Branding
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Colors, typography and a distinctive pictorial mark form a new, flexibly applicable design system. The key ingredient for a striking branding. The logo relaunch brings the waffle to the fore as a friendly mascot, family-friendly and yet super modern. With movable hands suitable for gestures, it is almost animatingly inviting. Bold and foodie, the chosen fonts underscore the offering of baked goods. Shaped into a circle, the label becomes the new figurehead for Ulm waffle artistry and the center of sweet temptation. Ready to Waffle?
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Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
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