Not quite sealed?

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The window and door manufacturer Gugelfuss lets bargain hunters do good – and at the same time increases its market position. Sounds like a good idea. Since energy has become a major cost driver, replacing the heating system seems obvious. After all, that’s what the media conveys. But far from it: when it comes to a sensible energy-efficient renovation, replacing old windows is the first step and the method of choice when it comes to immediate cost savings. Gugelfuss knows this and commissioned us for a campaign that aims to educate people about exactly that.

More about the project

Client
Gugelfuss

Industry
Construction
Engineering

Service
Branding
Print
Digital
Content

The result is a loud message that picks people up where the knowledge level of most ends and frustration with “those up there” is greatest. Supported by an exaggerated motif – with kind regards from AI. That is eye-catching, strange and highly effective!

So that the effectiveness lands, we penetrate the campaign across multiple media: with programmatic display ads and addressable TV, social media and classic print ads in relevant trade magazines. The goal of it all: consultation and/or quote requests. For example via a landing page that explains in more detail the sense and savings potential of replacing windows – with an energy-saving calculator, info on government subsidies and an unbeatable price discount from Gugelfuss itself. If you’re smart, you’ll decide on new windows from Gugelfuss now at the latest.