Salomon Green – clear stance, strong presence

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Vegetarian and vegan? Yes. But please, no green meadows, flowers, or kitsch. With “Salomon Green,” SALOMON FoodWorld® is launching a long-term veggie umbrella that shows what contemporary food innovation can look like in a professional context – clear, cool, and uncompromisingly geared towards gastronomy. At its core: seven new products, developed for the growing demand for plant-based solutions in foodservice. But it’s not just the products, it’s their presentation that grabs attention: with a black-and-white look that deliberately goes against the mainstream of colorful veggie visuals. Typographically strong. Content-focused. Following the principle: the product provides the color.

More about the project

Client
Salomon FoodWorld® GmbH

Industry
Food

Services
Branding
Print
Digital
Content

Partners
Daniel Esswein
Mazzini
Barbara Lang

Salomon Green – the new veggie umbrella for foodservice
HALMA developed the name “Salomon Green” as a flexible, future-oriented platform that effortlessly integrates into the existing brand image without competing with the Green Heroes sub-brand. A system that will last permanently and brings new and existing vegetarian and vegan items together under a common line. For more visibility in the assortment – and more clarity in communication.

Clarity beats volume.
Instead of getting lost in the color frenzy of veggie competitors, Salomon Green relies on graphic reduction, consistent black and white, and a design that focuses on the message: This is not about frills on the label, but about solutions on the plate. HALMA accompanied the launch with the development of naming, concept, and visual framework – implemented in an eye-catching new product folder. An appearance that doesn’t shout, but convinces. That isn’t fashionable, but brand-defining. And that connects exactly where plant-based expertise is needed: in the professional kitchen.