Loaded. Burger to the max.

An innovation folder. But please, not the “product, patty, done” kind. The idea from Salomon FoodWorld®: Don’t just explain burger trends, stories, and new products – stage them. In the look and rhythm of a magazine. With stories, scenes, and plenty of appetite between the pages. More reading material, less product parade. More food culture, less fact graveyard. HALMA crafted a trend format out of it. Dramaturgy instead of flipping through. Editorial features instead of bullet points. A road trip through Europe’s burger hotspots: Smash evolution, Chicken Reloaded, Veggie in Technicolor, and creations bathing in a cheese pool. Inspiration for kitchens that want more than standard between two buns – and for guests who don’t just eat burgers, but celebrate them.