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Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de
Respect is not a one-way street
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Cycling is healthy, affordable, and good for the environment. Our poster series for the city of Ulm ensures a good atmosphere in bike lanes and pedestrian zones. Eight posters in fresh colors now draw attention to situations from everyday traffic and convey the essential rules for considerate interaction and adherence to traffic regulations. The goal is to raise awareness among all road users and prevent potential conflicts. The campaign aims to help avoid dangerous situations from the outset – through mutual respect, we can achieve a lot together.
Client
City of Ulm
Industry
Services
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With friendly imagery, the illustrations developed appeal for respectful interaction with one another and make clear that not every road user plays “first fiddle” themselves. A consistent frame design ensures recognition, while different colors draw attention to different topics.
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Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
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