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High-contrast color fields, action-packed photographs emphasized by cut-outs, and expressive typography are the most striking stylistic devices of the look & feel. And another detail immediately catches the eye as you leaf through: a centered layout with texts placed in the middle of the pages’ type area, strong, focused. After all, the content is also about a combative call for sport and for standing together against the virus. The new colors also draw attention, expanding the familiar color spectrum of orange, white, and black used by ratiopharm ulm. All items with a direct connection to ratiopharm ulm shine in a rich turquoise. Other items in the issue, by contrast, got a yellow or green coat of paint. Because when it comes to combative statements, the design can certainly pack a punch too!