We play for you

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For the 2018/19 season communication of Basketball Ulm, the focus is on a return to essential values: passion, ambition, fighting spirit, contact with fans, looking forward, and focusing on the challenges of the season.

More about the project

Client
BBU ’01 GmbH

Industry
Sports

Service
Branding
Print
Motion
Social Media

Partner
BBU ´01 GmbH
Atelier Schlieper

With “WE ▶ FOR YOU” we developed a cross-media and powerful campaign. A simple mechanism of wording and pictogram, which combines sport, team focus, forward-thinking, and a statement to the fans. The symbol placed directly in the motto becomes the central design element of the look. Emotional player images and fonts specially developed by us give the look personality and authenticity.

Things are moving: Announcements are played on Facebook with a video animation. In the arena, an animation on the “cube” (ceiling display) accompanies the players’ entrance.

More impact: In print, the new look is just as effective and can be used flexibly and versatilely on numerous indoor and outdoor media: day tickets, CityLightBoard, OrangeZone.Mag, autograph and greeting cards, or the T-shirt for the season special are just the beginning.