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Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de
Wine in four-four time
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Can you bottle music? Yes, you can! Take Anomal Wine from Weingut Braunewell in Essenheim, a good shot of exclusive sounds from DJs Santé and Re.You, and wrap it all in exquisite design by HALMA. That’s how the rosé wine “Sanrey” was created, where sound and grape merge in a very special way, taking Sanrey buyers on a journey of music and wine.
Client
Anomal Wine
Industry
Food
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Take-away is meant literally here. The QR code on the wine label leads to an exclusive website where you can watch the music video the DJs shot at the winery and download the music track. (A little tip: buy six more bottles and you get the whole album!)
But let’s get to the label design of this anomalous joint project. Here, the vineyard sites and GPS coordinates of the winery mark the starting point of this journey – the name “Sanrey Rosé” visibly dances along. And so a combination of music, wine and design creates an unforgettable experience. Cheers!
Personalized consulting for every strong brand
and those that want to become one.
Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
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