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Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de

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The top address in Ulm when it comes to planning, building, living, and renovating: Casa Nova. The dedicated team has been impressing for years with modern, innovative, and responsible projects – and that beyond the city limits. High time to live up to their good reputation with their online presence as well. With an entirely new design language, new page structure and high usability, relevant content, and meaningful interactions. From the basement to the doorbell – turnkey, so to speak!
Client
Casa Nova Planning and Residential Construction Company mbH
Industry
Construction
Partner
Barbara Lang
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Over more than three decades, a wealth of impressive projects has accumulated alongside skills and expertise. Our particular focus was therefore on content planning, a logical page structure with clear navigation, and a generally significantly improved user journey. This gives topics such as current offers, references, consultation, configurator, and corporate philosophy an appropriate place and makes them accessible to visitors in just a few clicks.
Does architecture need room to make an impact? Casa Nova’s projects get exactly that on the newly designed website. Presented on a large scale, they set the tone and put performance front and center. A consistent color code and bold typography ensure clarity and brand distinctiveness. A look & feel that perfectly reflects a modern and future-oriented understanding of architecture across all devices.
Creating a structured database for project management in the backend became a particular challenge for our web developers. Since projects can consist of any number of buildings as well as any number of apartments with any number of floors and any number of rooms, they had to dig deep into their bag of tricks to make data entry understandable. In addition to using JSON tables, the nesting of input tables was specifically implemented in our own CMS “Content-o-mat.” Dealing with the variety of apartment variants also posed an additional challenge. To avoid needing an additional table, the system recognizes duplicates of already created apartments and outputs them as variants.
Presenting the projects clearly via filters, by contrast, was child’s play. These can be deployed in different places and configured as needed. Individual filter items and entire filter groups can be switched on or off.
After technical acceptance and visual review, the website is now available to all architecture enthusiasts and apartment seekers.

Personalized consulting for every strong brand
and those that want to become one.
Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
