Delicatessen with fine design

We expanded the basic design of the wordmark, font, and color by Francesco Paternoster with a series of food icons that stylistically match the logo, creating a flexible and uniform brand identity. In addition to business cards and letterheads, we used it to refine notepads, vouchers, flyers, stickers, stamps, and shopping bags. The most striking feature for all Ulm residents, however, will probably be the window decals of the store located near the Minster. With its reduced red-and-white look and charming Italian sayings, Cicorella Alimentari brings a breath of fresh air to Ulm’s delicatessen scene.