Marketing concept “Sending moves”

Share this post on:

“Senden moves” is the urban development concept of the city of Senden, which combines the wishes and needs of the administration, authorities, and citizens and bundles them into targeted measures. The goal is to create an attractive and lively Senden together with its citizens. The starting signal was a citizens’ evening, where the city informed its residents about the short-term and long-term goals of the urban development concept. The marketing concept, visual identity, and website were developed in advance by HALMA together with the city of Senden.

More about the project

Client
City of Senden

Industry
Services
Culture

Service
Branding
Print
Digital
Motion

A comprehensive concept was developed, including project name, logo, key visual, and corporate design, along with a manual. In addition, various print products were designed to promote the citizens’ evening, the kick-off for Senden’s future, and an 8-page information brochure was sent to over 10,000 Senden households to maximize reach. In addition to realizing and organizing the advertising measures, we equipped the event with a press kit for attending journalists and visitors.

Everything revolves — everything moves
Senden also moves online. A microsite was set up for reading on smartphones, tablets, or PCs, and visitors were greeted with an animation in line with the motto. In addition to all facts and measures, current news, announcements, and progress related to the project are also communicated there.