Traditional recipes – with a modern twist

To the point: “Sweet Memories” achieves a spot-on approach to field sales, end consumers and bakers! A 6-page folder with a competition insert handles the B2B communication, while various sales materials (poster, flyer, dispenser, display stand, stickers, pickers and magnets) bring the idea and story to life at the point of sale. This boosts demand. But “Sweet Memories” can do more – customer loyalty in a charming way! A competition motivates end consumers to submit their favourite recipes and share their own sweet memories. The bakers reinterpret the winning recipe, baking it as “Grandma’s little favourites” in a small format. Nostalgic memory meets modern pastry art – a win for everyone! And the chance for the baker to combine the best of then and now. The customers will love it!