Air, Water, Earth & Fire

“Where our business is, is what our business is”: Strong outdoor impressions convey what the topic of outdoor means for Messe Friedrichshafen, but also what makes it unique. Because the location and team embody and live what the entire industry lives for. »The outdoor effect« – it is what connects the community. And it becomes the centerpiece of the entire presentation, as an elemental emotion. Outdoor spirit and atmosphere – air, water, earth, and fire. These four elements are the epitome of free and wild nature. As a conceptual thread, they guide through the application, representing the four-country region of Lake Constance equally, as well as the nature and surroundings of the location, and the fiery passion of Messe Friedrichshafen and its entire community.

Under the project name “Outdoor+”, the online presentation welcomes the viewer and immediately conveys the described emotions in the form of an image video created in cooperation with Cinematicz. The scrollable one-pager then guides playfully and intuitively through all relevant topics, systematically presenting information on vision, financing, program design, communication, sustainability, accommodation options, and travel.

The visual basis is the specially developed logo and visual identity of “Outdoor+”, with a comprehensive strategy and content concept behind it. Numerous illustrations and icons for the topic areas were added, along with an animated video for travel and accommodation options.

Unfortunately, a different location was chosen for hosting the outdoor trade fair. We are nevertheless certain that with this application, we made a tremendous impression!