Natural Flavor mixed with ABSOLUT VODKA

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Fresh and finely sparkling drinks made from natural ingredients, without the hassle of mixing and shaking. That’s the idea behind the new trendy drink “ABSOLUT Mixt”, which was recently launched on the Swiss market. For the launch, Pernod Ricard Swiss commissioned us with the comprehensive sales activation of their first ready-to-drink product.

More about the project

Client
Pernod Ricard Swiss

Industry
Retail
Food

Services
Print
Motion
Social Media

Partners
Sound Circle Music

Based on the global campaign, we designed an audio spot for Spotify and a video spot for YouTube, Instagram, and Snapchat. To make ABSOLUT Mixt audible, we collaborated with the Neu-Ulm studio Sound Circle Music to develop a rhythmic sound from various noises of the ingredients and preparation. The sound was visualized using an animated key visual, which became the 15-second video spot. ABSOLUT Mixt received further support through a package of posters, various ads, customer stoppers, refrigerator decals, a beach flag, beanbag, and sail. All in accordance with the EAV guidelines specified for the Swiss market. Of course!