Cross-Media: Augmented Reality in the Assortment Planner

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As part of the CD relaunch of Salomon FoodWorld® GmbH, the product catalog was also reissued. After last year the focus was on the visual, content-related and structural revision, the 2018 edition was digitally enriched. Now restaurateurs and all food enthusiasts can access digital content via the Augmented Reality App “Wikitude”.

More about the project

Client
Salomon FoodWorld® GmbH

Industry
Food

Services
Print
Digital
Motion
Content

Related projects
Salomon FoodWorld® – The Success Program – Full Range Supplier 2017/2018
Salomon FoodWorld® – Corporate design relaunch

The digital additional content is directly integrated into the printed layout and expands the existing content in some places. If you want to be initiated into the high art of frying a perfect patty, for example, you can watch a foodie application video.

Salomon Foodworld Gmbh Full Range 2018 2019 With Augmented Reality
Salomon Foodworld Gmbh Full Range 2018 2019 With Augmented Reality (7)
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