France to go

We summarized the snack concept in a digital presentation for tablets and also in printed form as a folder. The first pages show the current needs of the target groups, as well as trends and challenges for bakers. We also divided the target groups into four types: the Connoisseur, the Explorer, the Vital, and the Traditional. The main part introduces these target groups and reveals how they can best be reached. Various snack inspirations, including recipes, ingredients, and tips, are shown as examples. The last part of the presentation or folder deals with the unique selling points and advantages of Savencia’s individual products and provides bakers with further assistance for activating and communicating the new assortment.

For the visual appearance of the concept, we also designed a suitable campaign logo and defined a color concept for the target groups. The recipes were photographed by Hartmut Seehuber and edited by Mazzini Media Agency.