Hunting folder for the Elderly sector

Staff shortages, limited budgets and the pressure of positive occupancy rates stand in contrast to the quality standards of senior citizens and the need to provide them with good food – a “vicious circle.” But it wasn’t the complex problem that became the focus of communication, but rather a simple and striking solution. Our concept idea: Good catering has a positive influence on the reputation of a senior care facility. Or put briefly: Good food. Good reputation. This addresses the “need” of the target group and demonstrates the matching “solution” through a tailor-made service package from Unilever Food Solutions. The conciseness of the just 4-page folder – which grabs the chef right where his need is, sparks curiosity and convinces – was resounding.