Rockin’ Plants

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Plant-based cuisine is not an ideological declaration of war, but the answer to the longings and wishes of many guests. It follows the call for healthy eating and meat reduction – completely casually and without sacrifice. Plant-based products no longer perform in the background as a side dish or are mere imitators of their animal counterparts. They are full-fledged components of every meal, if not the new culinary top acts on the nutrition stage.   Anyone who achieves so much attention with conviction deserves the “Plantmade” award.

More about the project

Client
Unilever Food Solutions

Industry
Food

Services
Branding
Print
Digital

For Unilever Food Solutions it was clear: knowledge, experience and product portfolio need to be shared to make a valuable contribution to the plant-based nutrition movement. And so HALMA completely revamped the plant-based range conceptually and visually. With a new, award-worthy name, a memorable logo (including a strategic nod to The Vegetarian Butcher) and an independent campaign language. Inspired through a digital recipe folder. Communicated through ads in print and web. And finally informed and bundled on ufs.com/plantmade